Lauren Dustman

Lauren Dustman | CEO, BMMG

Lauren Dustman is a commercialization strategist and CEO of BMMG, where she helps MedTech startup leaders cut through the noise and focus on what really moves the needle — from early traction to a successful exit. She understands the pressure founders face: small teams, limited budgets, and high-stakes decisions that can make or break their trajectory.

Through her proven play-by-play framework, Lauren helps companies align their marketing and commercialization strategies with what investors, strategics, and acquirers actually care about. Her approach helps teams:

Clarify their positioning to attract the right capital and partners

Build demand with physicians and buyers through strategic visibility

Turn early adopters into evangelists and scalable sales pipelines into reality

Drive utilization and market viability to increase valuation and exit potential

Lauren brings practical, action-oriented insight to every engagement — empowering founders to work smarter, not harder, and build a company that’s not just ready for growth, but ready for acquisition or IPO.