Aug. 20, 2025

From CEMEX to DocTour: A Journey in Business Process Innovation

Welcome to another deep dive into the world of business process innovation! In this blog post, we'll be exploring the career journey of Gabriel Garza, from his foundational work at CEMEX to his current role as Co-founder & Managing Director at DocTour. We'll examine how his experiences in business process management, project management, and strategic thinking have shaped his success in the health tech industry. He's built a career out of taking complex challenges and finding innovative, process-driven solutions, and his story is a testament to the power of a solid foundation in business process management. This blog post serves as an expansion of the insights Gabriel shared on the recent episode of our podcast. You can listen to the full conversation here: Gabriel Garza, Co-founder & Managing Director at DocTour.

Introduction: Gabriel Garza's Journey in Business Process Innovation

Gabriel Garza's professional trajectory is a compelling example of how skills honed in one industry can be successfully applied and transformed in another. His early career at CEMEX provided him with a robust understanding of business process management and project execution. He then leveraged that knowledge to co-found DocTour, a company focused on revolutionizing healthcare for international travelers. This journey highlights the importance of adaptability, innovation, and a strategic mindset in navigating the ever-evolving business landscape. In this post, we'll unpack the key skills and experiences that have contributed to Gabriel's success, drawing valuable lessons for anyone interested in business process optimization and entrepreneurship.

From CEMEX: Building a Foundation in Business Process Management

CEMEX, a global leader in the building materials industry, is known for its sophisticated operational processes and its commitment to efficiency. Gabriel's time at CEMEX served as a critical training ground, exposing him to large-scale process implementations and complex project management scenarios. This environment instilled in him a deep appreciation for the importance of well-defined processes, clear communication, and effective teamwork. At CEMEX, Gabriel was directly involved in mapping, designing, and creating new business processes, systems, and software, and then implementing them across various European countries and in Mexico. This hands-on experience provided him with invaluable insights into the challenges and opportunities associated with business process management on a global scale. He learned how to identify bottlenecks, streamline workflows, and ensure consistent performance across different cultural and operational contexts. This experience was crucial in shaping his approach to problem-solving and innovation, which he later brought to DocTour.

Key Skills Developed at CEMEX: Mapping, Design, and Implementation

The skills Gabriel honed at CEMEX are fundamental to effective business process management. Let's examine each one in more detail:

Mapping

Mapping business processes involves visually representing the steps and activities involved in a particular workflow. This process allows stakeholders to understand the end-to-end process, identify areas of inefficiency, and pinpoint opportunities for improvement. At CEMEX, Gabriel used process mapping techniques to analyze complex operational flows, from supply chain logistics to customer service interactions. This experience taught him how to break down complex tasks into manageable components, visualize the relationships between different activities, and identify the root causes of inefficiencies. The ability to map processes effectively is a critical skill for any business process professional, as it provides a clear and concise understanding of how work gets done.

Design

Designing business processes involves creating new or improved workflows that are optimized for efficiency, effectiveness, and customer satisfaction. This requires a deep understanding of the organization's goals, resources, and constraints, as well as the needs and expectations of its customers. At CEMEX, Gabriel was responsible for designing new processes that were aligned with the company's strategic objectives. This involved collaborating with cross-functional teams, analyzing data, and developing innovative solutions. The design process also required careful consideration of potential risks and challenges, as well as the implementation of appropriate controls and safeguards. The ability to design effective business processes is a crucial skill for any organization that wants to improve its performance and competitiveness.

Implementation

Implementing business processes involves putting the designed workflows into practice and ensuring that they are effectively adopted and followed by employees. This requires careful planning, communication, training, and monitoring. At CEMEX, Gabriel was responsible for implementing new processes across different departments and locations. This involved working closely with employees to ensure that they understood the new processes and were able to use them effectively. It also involved monitoring the performance of the new processes and making adjustments as needed. The ability to implement business processes successfully is a crucial skill for any organization that wants to realize the benefits of its process improvement initiatives.

Transition to DocTour: Innovating in the Health Tech Industry

The transition from the established world of CEMEX to the dynamic and rapidly evolving health tech industry was a significant shift for Gabriel. However, the skills and experience he gained at CEMEX proved to be invaluable in his new role at DocTour. The ability to map, design, and implement business processes allowed him to quickly understand the complexities of the healthcare industry and identify opportunities for innovation. His project management skills enabled him to effectively manage the development and launch of new products and services. And his strategic thinking skills allowed him to develop a clear vision for the future of DocTour and to guide the company towards its goals.

DocTour's Mission: Solving Healthcare Challenges for International Travelers

DocTour's mission is to address the unique healthcare challenges faced by international travelers. When people travel abroad, they often encounter language barriers, unfamiliar healthcare systems, and difficulties accessing timely and appropriate medical care. DocTour aims to bridge these gaps by providing a comprehensive suite of services, including telehealth consultations, medical concierge services, and access to a network of trusted healthcare providers. The company leverages technology and innovative processes to deliver a seamless and convenient healthcare experience for travelers. Gabriel's experience in process optimization is instrumental in streamlining DocTour's operations and ensuring that patients receive the highest quality care, regardless of their location.

The Hybrid Model: Tech & Processes Revolutionizing Tourist Healthcare

DocTour's success lies in its innovative hybrid model, which combines the power of technology with well-defined business processes to revolutionize healthcare for tourists. The company's technology platform provides travelers with easy access to medical information, appointment scheduling, and telehealth consultations. However, technology alone is not enough. DocTour also relies on a network of trained medical professionals and a set of standardized processes to ensure that patients receive consistent and high-quality care. This hybrid approach allows DocTour to deliver a personalized and efficient healthcare experience that is tailored to the specific needs of each traveler. This requires a constant evaluation of the processes that are in place, and a constant effort to refine and improve those processes.

Gabriel's Leadership Philosophy: Empowerment, Teamwork, and Strategic Planning

Gabriel's leadership philosophy is centered on empowerment, teamwork, and strategic planning. He believes in empowering his team members to take ownership of their work and to make decisions that are in the best interests of the company. He also emphasizes the importance of teamwork and collaboration, fostering a culture where everyone feels valued and respected. Strategic planning is another key element of Gabriel's leadership philosophy. He believes in setting clear goals, developing a detailed roadmap for achieving those goals, and regularly monitoring progress to ensure that the company is on track. These core values are not just words; they are actively cultivated within DocTour's culture. He emphasizes that effective communication is essential for fostering collaboration and trust within the team.

Innovation and Problem-Solving: The Rewarding Aspects of Gabriel's Role

For Gabriel, the most rewarding aspect of his role at DocTour is the ability to innovate and solve problems. He enjoys the challenge of identifying unmet needs in the healthcare industry and developing creative solutions that improve the lives of travelers. Whether it's designing a new telehealth platform, streamlining the appointment scheduling process, or developing a partnership with a local healthcare provider, Gabriel is always looking for ways to make DocTour's services more effective and convenient. This commitment to innovation and problem-solving is essential for any company that wants to succeed in the dynamic and competitive health tech industry. In his mind, every challenge is an opportunity to learn, adapt, and create something new.

Educational Background: Shaping Gabriel's Global Perspective

Gabriel's educational background has played a significant role in shaping his global perspective and his approach to business process innovation. He holds a University Degree in International Commerce from the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) in México and a Master's Degree in Economics and Society and a Master's Degree in Economics of Territorial Development from the Université Toulouse Capitole in France. These educational experiences have provided him with a broad understanding of international business, economics, and cultural differences. This global perspective is invaluable in his role at DocTour, as he works with travelers from all over the world and navigates the complexities of different healthcare systems. His education has equipped him with the analytical and critical thinking skills necessary to tackle complex challenges and develop innovative solutions.

Conclusion: Lessons in Business Process Innovation from CEMEX to DocTour

Gabriel Garza's journey from CEMEX to DocTour offers valuable lessons for anyone interested in business process innovation. His story highlights the importance of building a solid foundation in business process management, developing key skills such as mapping, design, and implementation, and embracing a leadership philosophy that emphasizes empowerment, teamwork, and strategic planning. It also demonstrates the power of adaptability and the ability to apply skills learned in one industry to another. By focusing on innovation and problem-solving, Gabriel has been able to create a successful company that is making a real difference in the lives of international travelers. His journey showcases how process excellence, when combined with a clear vision and a dedicated team, can lead to significant positive impact. If you found this exploration of Gabriel's career path insightful, be sure to listen to the full podcast episode to hear directly from him: Gabriel Garza, Co-founder & Managing Director at DocTour. There, you'll find even more details about his experiences and insights into the world of health tech and business process innovation.